COMMITTED TO EXCELLENCE
• We will create top-branded, innovative, building products that produce value for our customers well beyond their selling price, and are the leading brands in their market
• We will produce superior quality building products at the lowest possible cost in a safe and environmentally sensitive manner by creating and implementing new technologies
EMPOWERED
• We will empower our people and reward excellence and innovation
CHANGE ORIENTED
• We will harness the power of change to capitalize on market opportunities and successfully grow our business
ETHICAL
• We will hold ourselves to the highest ethical behavior and integrity in everything we do
DRIVEN TO CREATE STAKEHOLDER VALUE
• We are committed to operating a financially stable and successful business to ensure our stakeholders (consumers, channel partners, shareholders, employees, creditors and vendors) achieve the highest possible return on the human and financial capital entrusted to us
